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FULL ONLINE COURSE: Travel Centres Digital Marketing Training Programme
5 weeks of interactive online training focused on essential Digital Marketing tips for the Travel Industry
About this Training
Mon, 11 May 2020 – Mon, 8 June 2020
This training has been customised and designed for Travel Centres members. Each online workshop will provide unique insights into the Digital Marketing landscape with case studies and examples from the travel industry to learn from. The training takes place over the course of 5 weeks with the individual workshops outlined below. The content of each course is as follows:
- An Introduction to Digital Marketing and Travel Website optimisation
- Understanding how to Create Content for your Target Audience
- Understanding how to distribute and promote content for your target audience
- Everything you need to know about Email Marketing
- Developing your Social Media Marketing Channels
WEEK 1 Introduction to Digital Marketing and Website Design
An interactive workshop focused on essential Digital Marketing tips and website design.
About this Event
Mon, 11 May 2020 | 11:00 – 13:00 GMT
The aim of this workshop is to introduce you to the main concepts and best practices of digital marketing for the travel industry. Each aspect should allow you to develop a knowledge base of online marketing tools that you can use when promoting your travel services and packages. From designing achievable digital marketing objectives to learning how to spot opportunities to increasing your website visibility, each element will ask you to think about different situations for your potential customers online.
- Apply the Principles of Digital Marketing
- Understand key concepts in the online travel landscape
- Evaluate the travel market potential for your online positioning
- Create a digital marketing plan
- Website site structure and navigation
- Optimise your website
- Use website metrics
- Map the user experience
WEEK 2 Designing Content for your Target Audience – Part 1
An interactive workshop focused on essential Digital Marketing tips and website design.
About this Event
Mon, 18 May 2020 | 11:00 – 13:00 GMT
Content is a key piece in the online jigsaw today. Faced with so many interruptions consumers will only engage with the best, most relevant and creative forms of content shared online. This training will demonstrate the benefits of investing in quality, how to decide which content to use on various platforms and give you key tools to create and measure the success of your content.
- Develop usable content marketing objectives
- Understand how to design creative content assets
- Write copy that will attract your target audience
- Collaborate when developing content
- Correctly publish and distribute your content.
WEEK 3 Designing Content Part 2
An interactive workshop focused on essential Digital Marketing tips and website design.
About this Event
Mon, 25 May 2020 | 11:00 – 13:00 GMT
The aim of this online workshop is to get you thinking creatively about the types of content you design, the design tools you can use and how to distribute your content effectively. Building the content is just one part of the puzzle, after this we must promote the content across relevant platforms and ensure that the content produced is reaching the right audiences and getting the right levels of engagement.
- Creating strategic content
- Distributing content effectively
- Design Tools and Tips
- Promoting Content and promotion channels
WEEK 4 Email Marketing
An interactive workshop focused on essential Digital Marketing tips and website design.
About this Event
Tues, 2 June 2020 | 11:00 – 13:00 GMT
As one of the most effective ways to reach out to your customers and potential customers, email marketing plays a key role in all of your digital marketing activities.
In this workshop we will deep dive into all aspects of Email Marketing. We will show you how to expand your content into your email marketing activities. Using effective email marketing techniques you can attract and retain customers.
- Understand email marketing fundamentals
- Understand the 6 main types of email campaigns for travel professionals
- Design emails for winning campaigns
- Understand email marketing do’s and don’ts
- Personalise the email experience
- Utilise email marketing automation
WEEK 5 Social Media Marketing
An interactive workshop focused on essential Digital Marketing tips and website design.
About this Event
Mon, 8 June 2020 | 11:00 – 13:00 GMT
This social media marketing training will give you key insights into the travel trends taking place across all main platforms. We will dive into the different channels that can be used to reach out to your audience and how to manage them. From Instagram to Facebook to Pinterest there are many platforms, you will learn which ones to use and why.
We will include case studies of travel companies that are excelling and failing on social media. We will finish with a brainstorming session where you will have the chance to takeaway key action points from your training.
- The Social Media Landscape for the Travel Industry
- Developing Social Media objectives
- Using Facebook, Twitter, Instagram, Pinterest and Linkedin for brand awareness
- Designing a content calendar
- Running competitions and events on social media
- Social media management tools
- Taking care of customers on social media
- Setting up and Managing a paid social strategy
